A purpose driven content agency focusing on the planet's biggest challenges.

We create bespoke partnerships around popular high-impact content to change hearts and minds.

What we do

At On Purpose we produce ground-breaking TV and social media content for all the UN’s Sustainable Development Goals


We have an outstanding track record in making award-winning, popular TV and in matching purposeful funding with world-class production talent and TV platforms.

We help philanthropists, NGOs, foundations and brands raise awareness for their most pressing concerns.

We connect purposeful funding with the most appropriate broadcasters and platforms.

We work with the most talented TV producers and story-tellers. 

Audience impact, Sustainable Development Goals, television, high-impact, SDGs, policy
Audience impact, change, environment, global, philanthropists, brands, funding

Our unique approach generates global reach and deep engagement.

Well-told stories about relatable content amplify its impact.


When people are inspired, they are moved to shift their behaviour.

On Purpose Group is exclusively positioned with the contacts, talent and experience to create content that really has the power to change hearts and minds.

About us

We are three ex-BBC professionals who commissioned, marketed and distributed Blue Planet II.



Blue Planet II reached over 750m people globally and created unprecedented public concern for our planet.

On Purpose Group, Founders, Directors, Blue Planet II, award-winning
Emma Swain, creative director, BBC TV, Factual

Emma Swain

Creative Director

Former BBCTV Controller Factual Commissioning and Commissioner of Blue Planet II

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Jo Sermon, managing director, BBC Earth, BBC Studios

Jo Sermon

Managing Director

Ex Director Factual
and Director BBC Earth/ Factual Brands at BBC Studios.


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Cary Wakefield, marketing director, BBC Studios, Freeview,

Cary Wakefield

Marketing Director

Former Marketing Director at the BBC, The Economist, UKTV, BBC Studios, BSkyB, and Managing Director of Freeview

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Kezia claydon, research assistant

Kezi Claydon

Research Assistant

Research and Production Assistant, TV 

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Case studies


Let's talk. Find out how we can connect you with consumers to deliver measurable, meaningful results