Aims

To communicate the stability of the whole planet is regulated by the Arctic and Antarctic and the impact of climate change is felt c2-3 times as intensely there, foretelling the future impact on our world.

Approach

Partnering with a leading Natural History Producer, NGOs and Supporters, On Purpose are producing a digital outreach initiative to reach >750K people internationally to communicate that it’s not too late to act. With innovative ways to bring symptoms of climate change to life via game changing time lapse and a Giant Screen Film.

Legacy

Many small steps taken by individuals to reduce their impact on climate change can really add up to demonstrable change - helping people be part of the solution not part of the problem.