Case studies

Transformative change through popular content

#2

Engaging children with nature 

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AIMS

The future of our planet concerns us all, but the importance of engaging children with nature and the wonder of our world is critical. Because when they understand the challenges facing our planet, they are able to influence parents and adults everywhere to change their behaviour for the better.

Monkey, smile, kids, selfie, life on land

APPROACH

We are developing a children’s TV series for a major SVOD platform using entertainment values and a style and tone that will foster awareness and engagement with the variety, humour, majesty and fragility of the natural world. Investors and executive producers, and in partnership with a global NGO, On Purpose Group are working with a BAFTA and Emmy award-winning independent producer to develop the TV series plus cross-media activity. A top director, internationally acclaimed writers and the very best animation / CGI / graphics studio will create a totally original, formatted way of showcasing the wonders of the natural world to children.

LEGACY

This series will inspire a protective love of our planet and its non-human inhabitants, and offers great opportunities for behaviour change outreach and fundraising.