Aims

Many people can’t get beyond the fact that Extinction would be anything beyond a ‘shame’, but diminishing biodiversity means our environment becomes increasingly vulnerable and ultimately leads to ecosystem collapse. It’s vital we get this urgent message out to the world at large to protect all life on our planet.

Approach

To win the attention of millions we’re creating an animated animal army of eco-influencers capturing social media feeds with entertaining character driven campaigns. This exciting eco-revolution comes via a unique collaboration between On Purpose, artist Yago Partal, branding agency Sunshine, Project 17, the sustainability team at Pangaia and top Scientists led by Gerado Ceballos.

Legacy

A step change in funding from the mainstream for vital conversation programmes to save critical species and their habitats.

https://creaturesunited.com