Aims

To spread the infectious love of animals that all pre-schoolers have and to deepen that love into a desire to take care of them.

Approach

On Purpose have worked with Macmillan Children’s Books to develop a ‘first book’ about endangered animals with Rod Campbell, creator of the bestselling preschool classic Dear Zoo: Lift the flaps to meet elephants, tigers, orangutans and more!

Legacy

A positive message for tiny Earthlings and their families about how to look after our world and the animals that live in it.