Our Mission
To harness the emotional power of entertainment to inspire societal change and accelerate impact around the planet’s biggest challenges.
The time is now
There is more potential to engage more people, more effectively, more often than ever before. Humanity and our planet are facing historic challenges. We believe, however, that there has never been a better time to accelerate progress and have a big impact around the world. Major breakthroughs are not only possible, they are happening. The next few years are pivotal but will require more collaboration, crossing of sectors, merging of minds and entrepreneurial investment to create impact, momentum and change. The world needs to move much more proactively and at speed and we are poised to help make a difference.
The Power of Storytelling to Inspire Possibility, Action + Change
When people are inspired, they are moved to shift their behaviour.
Landmark TV events, films, seminal works - rich in spectacle, story and emotion, will touch the lives of and enthral millions, indeed billions of people around the world. They capture the imagination, inspire us to see the world afresh but also poignantly challenge us to question, drawing the world’s attention to our planets most pressing issues.
Landmark moments and events are also powerful springboards for action-led storytelling grassroot and outreach campaigns, helping to give a voice and bring fresh energy to remarkable work already being done, but with renewed impetus, urgency and attention Storytelling has the power to win hearts and minds but also critically drive to action, connecting the current generation and viscerally engaging the next.
“We are at a unique stage in our history. Never before have we had such an awareness of what we are doing to the planet, and never before have we had the power to do something about that”