Case studies

Transformative change through popular content

#3

Encouraging us to live well with less 

AIMS

Climate change is not just about the big actions of corporations and governments, it’s about the small changes every one of us can make to our daily lives. But many people don’t know where to begin – and would be encouraged to see how others are reducing their impact on the environment by ‘living well with less’.

APPROACH

We have developed an original, global TV project with an ambitious social experiment at its heart that looks at how living well with less can can inspire people everywhere to live more sustainably. Working with an award-winning indie, for a global platform, and in partnership with one of the world’s biggest brands, this bold TV event will inspire people to take their own everyday actions to mitigate climate change.

LEGACY

More people around the world will adopt more specific actions, every day, that will reduce their carbon footprint for the benefit of their own well-being, and the health of the planet.

© 2019 On Purpose Group

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